Placement Is Everything In a Bookstore


PP cover

Cover illustration by Laura Diehl

Today I went to a local bookstore where they have copies of my book: The Bookmark. The idea was to stake it out, see where the books were placed and if people were looking at it. Well, at first I couldn’t find it at all as it was placed on a bottom shelf (not the best place for your book as you might suspect). To make matters worse, the 4 copies were facing sideways and you couldn’t see the beautiful cover. Well, I grabbed a copy and flipped it, placing it so the cover faced forward. Not 5 minutes passed and a little girl was holding my book. My kids’ grandmother was there (ex mother-in-law) and she’s the best salesperson ever. She quickly mentions to the girl that I’m the author and I can sign her book if she chooses to buy it. Of course it sold! Boom. So I grabbed another copy and placed it facing forward again so the cover showed. Another person grabbed the book! I had to leave at that point, but I passed again after I finished my back-to-school shopping and there were only 2 books left of the original 4. So, conclusion: Get an awesome cover and make sure it faces front. Especially with kid lit!

Good day to all! Now go and check your book’s placement at the shop.

Advertisements

Speak

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s